THE ROSSONERI REVIVAL: MILAN’S COMEBACK ON AND OFF THE PITCH

By Giuseppe Forlano

There’s a new energy around AC Milan. You can feel it in the air, in the stadium, in the way players carry themselves. After a summer filled with doubts and whispers, the answers have finally arrived. Milan wins, fights when it must, and builds a future that now feels solid, ambitious, and real.

Since mid-September, the Rossoneri have found a rhythm that feels almost inevitable. It all began at San Siro against Bologna, on a night that smelled of old-school football. Luka Modrić, forty years old and still writing poetry with his feet, decided the match. He ran, he dictated, he shaped the tempo as if time had no power over him. His winning goal was more than a moment of brilliance. It was a message from a man who refuses to fade.

Then came Udine, and a three-nil victory that spoke of control rather than emotion. Milan owned the pitch from the first minute to the last. The team looked mature, well-drilled, and completely in sync with its coach. It was the kind of performance that tells you this group has grown together and learned how to win.

The following weekend brought Napoli to San Siro, and with it, something even more special. After weeks of silence and protest, the Curva Sud finally returned to song. The chants echoed again, the flags waved, and the old fire filled the stands. Milan’s two-to-one win felt like a homecoming. The team and its people had found each other again, united by the sound of their own heartbeat.

Turin was next. The Juventus game ended goalless, but it was anything but dull. Milan played with courage and order, pressing when it mattered, holding their ground when it didn’t. Christian Pulisic had the chance to break the balance from the penalty spot. The stadium held its breath and then watched the ball fly over the bar. For a second, silence took over. But rather than collapse, Milan tightened up and finished the match stronger. A missed penalty can crush a team, yet this one stood tall. That, more than the scoreline, said everything about where Milan is now.

Four matches, three victories and one draw, but above all a feeling of continuity. Every week adds another layer to a project that seems finally to have found its soul. And behind the work on the field, a different kind of success has emerged at Casa Milan.

For the first time in its long history, the club has posted three consecutive profitable seasons. The latest result, a net profit of around three million euros, may not sound huge, but it means everything. It proves that Milan has learned to grow sustainably and that passion and discipline can actually coexist.

Revenues reached an all-time record of 495 million euros, roughly ten percent higher than the previous year. The boost came from the higher matchday income, and smart player trading, including the sales of Tijjani Reijnders and Pierre Kalulu. But what truly stands out is the philosophy behind those numbers. RedBird, the American ownership group, keeps reinvesting every euro directly into the club. Nothing gets lost. Every gain becomes another brick in the foundation.

Over the past two seasons, more than 250 million euros have gone into strengthening the squad and building long-term structures. Among those projects is Milan Futuro, the club’s second team, created to develop young players. Even after relegation to Serie D, the project continues. Milan believes that experience and growth come through continuity, not shortcuts.

the new San Siro

And now the biggest dream of all begins to take shape. The City of Milan has approved the joint acquisition of San Siro and its surrounding area by Milan and Inter. It is a milestone that changes everything. Owning their home gives the clubs control over their destiny and allows them to design a future worthy of their history.

At the same time, the Rossoneri have not abandoned their plans in San Donato, where forty million euros have already been invested in redevelopment in collaboration with local authorities. Two cities, one vision, a single idea that football can still build communities and not just trophies.

While Modrić keeps enchanting, Pulisic keeps learning and the fans keep singing, Milan keeps building. The club is shaping not only a team but an entire ecosystem. It’s a culture of resilience and ambition, of knowing when to sprint and when to breathe. 

Serie A remains unforgiving, and the path will be long, but this Milan feels ready. There is balance now, there is belief, and above all there is identity. Emotion and logic finally walk hand in hand again.

When a club with Milan’s history finds that harmony, something ancient stirs beneath the surface. The Rossoneri wake up, and when they do, the whole of Italian football feels it.